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We believe baby products must have minimal impact on your child's health

The reason is simple: What touches you becomes part of you! Since we are exposed to countless products
every day, we believe they should be free of all chemicals linked to cancer, even in small doses.

Today, cancer is recognized primarily as a chronic disease associated with our lifestyle. Since research shows that over 90 percent of cancer cases are related to our lifestyle, it becomes relevant to use baby products that are free of any cancer-causing chemicals.
Humans are constantly exposed to more and more industrial pollution; at the same time, scientists have noticed a significant increase in the rates of chronic diseases (diseases that could be directly related to lifestyle such as cancer).
Did you know that babies are ten times more vulnerable to carcinogenic chemicals than adults? Furthermore, children accumulate up to 50% of their lifetime cancer risk by their second birthday.
We apply a "life cycle analysis" to allow us to take into account each stage in a product's life. All ATTITUDE products are carbon-neutral and certified environmentally-preferable by EcoLogo, an independent third party.


Many baby products are contaminated with cancer causing chemicals

Research clearly showed that most everyday baby products such as shampoo, body wash, conditioner, body lotion, and many others contain traces of 1,4-dioxane and ethylene oxide, two known carcinogens.
Even if carcinogen agents are prohibited from the list of ingredients in baby care products, governments confirmed they are tolerated as contaminants. Because these by-products appear in low concentrations, industry and the governments ignore them, considering as safe according to model prediction, thus tolerating these broad-scale contamination.
Unfortunately, manufacturers of baby care products are not required to indicate on the label if the product is contaminated or not. So, if no claim is listed on the product about it, there is no guarantee of the absence of contamination.


Discover why mothers love our baby products

EcoLogo certification
CO2 Neutral
Animal Friendly
1,4-dioxane and ethylene oxide may be found as legally tolerated contaminants in baby products. Our ATTITUDE baby products do NOT contain these by-products listed as carcinogenic to humans by the International Agency for Research on Cancer (group 1 or 2). We do everything we can to offer you the greenest products in the world. The EcoLogo® certification is proof of our environmental leadership. ATTITUDE is manufactured using 100% renewable energy and we plant trees to compensate our inevitable greenhouse gas emissions. This is how we contribute to the fight against climate change.
We use HDPE #2 plastic for our bottles because this is the easiest plastic to recycle. Bottles are pre-washed, crushed into flakes or pellets and washed again. These flakes and pellets can be used to produce new packaging or new products. We love animals and we would never do anything to hurt them! Our policy is very clear on animal testing: we DO NOT test ingredients or finished products on animals.


Read what's being said about the health effects of
common household and personal care products.

"A new study from the Campaign for Safe Cosmetics found that many baby bath products contain formaldehyde and 1,4-dioxane, which are both linked to cancer and skin allergies." USA TODAY 11/1/2011
One Bay Area nonprofit is pursuing legal action against dozens of companies that it says aren't providing ample warning of carcinogens in their shampoos. The Oakland-based Center for Environmental Health has sued for allegedly selling shampoos and personal care products that contain the carcinogenic chemical cocamide diethanolamine (cocamide DEA) without proper warning. The Huffington Post : 08/30/2013
"Women who regularly use household cleaners and air fresheners are at double the risk of developing breast cancer than those who never use the products. The Telegraph July 19, 2010
"Cleaning Products Marketed as Safe for Babies Contain Known Human Carcinogen"
Environmental Working Group Thursday, October 4, 2012