We're on a journey to (re)discover the beauty in the mundane, nature's marvels and the incredible mysteries that go unnoticed in our every day lives. With a child-like sense of curiosity, it's like experiencing the world for the first time - every time.
We call it
Wonder-full Living.
Wonder-full Living
Seeing through our perspective, you'll want to start questioning everything. Please do. We invite you to never be afraid to ask, "Why?"
Your fingers and toes wrinkle when they get wet?
Your fingers and toes wrinkle when they get wet to make things easier to grip. It's natures way of giving you a hand.
Sunlight puts you in a better mood?
The sun's rays are loaded with Vitamin D, providing plentiful amounts of serotonin - your brain's natural happy drug!
Orange juice tastes different after you brush your teeth?
Most toothpastes* contain Sodium Lauryl Sulfate (SLS), which blocks your sweet receptors and enhances the sour onces. Now that's something to be bitter about!
Live Consciously
Wonder (re)awakens the senses, giving a greater awareness and appreciation of the everyday. When you open your eyes to the awe all around you, you not only become more attentive, but more aspirational. You live more consciously. You feel better and want better - for yourself, for your family and for the planet.
The Inukshuk guides our journey and reassures us that we're on the right path. Its human form, constructed of rocks balanced one on top of the other, reminds us of the principles of community and trust. It encourages us to see beyond ourselves and to look at the world through the curious eyes of an explorer.
As we became more aware of our surroundings, we grew sceptical of what we put in our homes - and our bodies. We kicked our curiosity into overdrive and started experimenting.
We scoured the Earth looking for natural ingredients that were just as effective as synthetic options and created something better - without industrial impurities.
That's why all of our products are worry-free - 100% safe for your family and the planet, and free of cancer-causing chemicals, mutagens and endocrine disruptors.

That's why we question everything. And we invite you to do the same.
Learn About Our Promise
You've discovered how Live Consciously guides our values, now see how our products bring our vision to life through our worry-free promise.

From development to down-the-drain, we design our products to be not only wonder-full, but safe for you, your family and the environment.
Our Process
We have an insatiable need to innovate, inspire and improve. We are as much scientists as explorers, roaming the Earth and our homes looking for new ways to not only Live Consciously, but live better.
DEVELOPING

Wonder starts in our home - the ATTITUDE office! Our lab is at the centre of our workspace because it is central to everything we do. It's where we kickstart our curiosity, trying new things to develop worry-free products that don't contain any contaminants.
PRODUCING

We don't just Live Consciously, we produce consciously too. Our factories use renewable energy, and redirect thermal energy to heat our warehouses and production areas.
PACKAGING

Our bottles and boxes are recyclable, made from post-consumer materials and we even re-use the rejected ones. Our packaging peanuts are also 100% biodegradable, compostable and water-soluble.
SHIPPING

We never want you to have to settle on a product that could harm you, your family or the planet. That's why we send ours quickly and give reminders for when you're due for a refill.