- Bath & Body
- Baby & Kids
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- EWG VERIFIED™
We put peace of mind first
We made a deliberate decision to never compromise health at the expense of developing products. In fact, the driving force behind our existence is our passion for creating products that are pure and effective for the entire family.
At ATTITUDE, we develop products with uncompromised safety in mind, using only worry-‐free ingredients. While cancer-‐causing chemicals, mutagens, and reproductive toxins are still legally tolerated contaminants found in personal care and household products, you won’t find them in ours.
When we think about the products we bring into our homes – those areas of safety and comfort – we cannot ignore the delicate balance between modernization and wellness. Clear links are now being proven between environmental degradation and the state of our health, according to the World Health Organization. On a daily basis, we are exposed to countless chemical contaminants, and we don’t know about the short or long-‐term effects of many of them, neither in isolation nor in combination with one another. What’s most disturbing is that often we are not even aware that we are being affected by theses contaminants, or of where these contaminants lurk. The government does not make it mandatory that they be listed on product labels since these small amounts are legally tolerated. The government considers this practice safe, but many groups, such as the Environmental Working Group, believe it jeopardizes everyone’s health, while also putting into question the health of the most vulnerable population – our children.
A study done by the Organic Consumer Association has revealed that even products identified as “bio” or “green” contain carcinogenic contaminants. Knowing that research now shows that 90% of cancer is linked to our lifestyle, it is essential, more than ever, to be conscious about our choices. Based on this realization, we set strict product development guidelines and regulations to assure that all the ingredients we use do not appear on the list of banned substances as found on Proposition 65 of the California Health and Safety Code.
At ATTITUDE, we made a deliberate decision to never compromise health at the expense of developing products. In fact, the driving force behind our existence is our passion for creating products that are pure and effective for the entire family. We set out to create the products that we were not able to find for our babies and loved ones – products that we would know to be as safe as possible.
We can’t control many things in our environment but we can control our choices. We chose to protect our families as best we can, and we extend that same peace of mind and new consciousness to yours.