Happy Mommy, Happy Baby!

Take pride in offering them the best. Enjoy natural and hypoallergenic skin care products made with worry-free ingredients. 100% safe for both your baby’s delicate skin and yours.

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Our Best Sellers

Start with some of the most popular products



Shampoo – Nourishing & Strengthening - Dry and damaged hair 100% Mineral Sunscreen SPF 30 - Fragrance-free 75g
: $9.95
: $14.95

(2)
Shampoo – Nourishing & Strengthening - Dry and damaged hair | ATTITUDE 100% Mineral Sunscreen SPF 30 - Fragrance-free 75g | ATTITUDE
Baby Dishwashing Liquid - Pear Nectar Baby Laundry Detergent - Fragrance-free
: $5.95

(1)
: $15.95

(4)
Baby Dishwashing Liquid - Pear Nectar | ATTITUDE Baby Laundry Detergent - Fragrance-free | ATTITUDE

What’s in Blond Story’s Shampoo?

Discover our series of "What's in my Shampoo" interviews.

Read on our blog

Bath & Body

What goes on you, goes in you.
Enjoy a relaxing shower without worrying about
what's in your personal care products!

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Dinner. Dirty socks. Diaper duty.
You've got a lot to worry about.
What's in our cleaning products shoudn't be one of them.

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Babies & Kids

Our worry-free products are so safe,
you can use them on anything from bottles to bare bottoms.

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We get it. They sniff, lick, chew and swallow everything.
That's why our products are 100% safe,
from bath time to play time.

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Wonder-Full Living is an attitude.

We invite you to experience the world for the first time — every time.

Discover us