Happy Mommy, Happy Baby!

Take pride in offering them the best. Enjoy natural and hypoallergenic skin care products made with worry-free ingredients. 100% safe for both your baby’s delicate skin and yours.

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Our Best Sellers

Start with some of the most popular products



100% Biodegradable Baby Wipes (216) - Fragrance-free Baby Dishwashing Liquid - Fragrance-free
: $13.95

(4)
: $5.95

(4)
100% Biodegradable Baby Wipes (216) - Fragrance-free | ATTITUDE Baby Dishwashing Liquid - Fragrance-free | ATTITUDE
Shampoo – Moisture Rich - Dull, dry and brittle hair Laundry Detergent - Pink Grapefruit
: $9.95

(1)
: $12.95

(3)
Shampoo – Moisture Rich - Dull, dry and brittle hair | ATTITUDE Laundry Detergent - Pink Grapefruit | ATTITUDE

Sensitive skin? We've got you covered.

Protect and relieve sensitive skin with natural, dermatologist-tested products enriched with colloidal oatmeal, for the whole family.

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What’s in the Shampoo of the HappyFitness Girls?

Discover our series of "What's in my Shampoo" interviews.

Read on our blog

Bath & Body

What goes on you, goes in you.
Enjoy a relaxing shower without worrying about
what's in your personal care products!

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Dinner. Dirty socks. Diaper duty.
You've got a lot to worry about.
What's in our cleaning products shoudn't be one of them.

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Babies & Kids

Our worry-free products are so safe,
you can use them on anything form bottles to bare bottoms.

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We get it. They sniff, lick, chew and swallow everything.
That's why our products are 100% safe,
from bath time to play time.

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Wonder-Full Living is an attitude.

We invite you to experience the world for the first time — every time.

Discover us